Quarterl Perlo Seminars - Get Ranked & Recommended: Modern SEO for Google and GEO for AI Answers

Get Ranked & Recommended:
Modern SEO for Google and GEO for AI Answers

Speaker: Stacey McCormack
Description:
This seminar is designed for local businesses, manufacturers, and marketing teams who want to better understand how customers, buyers, and referral partners find and evaluate companies online. The session will provide a practical overview of modern search visibility, including how businesses can improve their presence in Google Search, Google Maps, and other discovery channels while preparing their websites and content for emerging AI-driven platforms.
In addition to core SEO principles, the webinar introduces Generative Engine Optimization, or GEO, a developing area focused on how businesses may improve their visibility in AI-generated answers on platforms such as ChatGPT, Gemini, and other search-based AI tools. Attendees will leave with a clearer understanding of the digital signals that influence online visibility and the steps businesses can take to strengthen discoverability, credibility, and customer trust.
What You’ll Learn:

• How Google rankings work and which factors matter most for local businesses and manufacturers
• How to strengthen a Google Business Profile and be more competitive in Google Maps, including the local 3-Pack
• SEO fundamentals for increased online visibility, including service pages, product and capability pages, page titles, meta descriptions, website structure, and locally relevant content
• GEO basics, including practical steps that may help AI platforms better understand and recommend a company’s website, services, products, capabilities, and expertise
• How to make your website more useful to both human visitors and AI-driven search tools